RTC and Agilysys, Inc. Announce Customer Loyalty Rewards Solution
RTC and Agilysys, Inc. Announce Customer Loyalty Rewards Solution for IBM Chain Sales Application Retail Customers
-- Solution Provides Real-Time Robust Customer Relationship Management Capabilities That Can Increase Revenue and Further Leverage a Wide Area Network --
KENNESAW, GA and CLEVELAND - June 22, 2005 - Retail Technologies Corporation (RTC), a software and services company specializing in the development of retail automation solutions and Agilysys, Inc. (NASDAQ: AGYS), a leading provider of enterprise computer solutions, today announced a robust, real-time Customer Loyalty Rewards (CLR) solution for IBM Chain Sales application customers. This solution enables you to expand the breadth and depth of your Chain Sales application by providing real-time, customer specific rewards over your Wide Area Network (WAN).
RTC's CLR solution enables retailers to get to know their customers better and reward them for their loyalty. It provides the tools that a retailer requires to manage targeted pricing promotions, electronic coupon generation, targeted customer messages, and a variety of customer loyalty programs. The solution supports the utilization of a customer loyalty card that contains either a magnetic stripe or barcode. When the card is swiped or scanned at the Point-of-Sale (POS), the system sends a request to the host-based, customer loyalty database, to retrieve the purchase history for that customer and any special promotions that this customer may be due based on that history. Through the utilization of a central database, customer information can be accessed from any store within your enterprise via a WAN.
Once a customer loyalty database is established, the database can be accessed from the Internet or from a kiosk. This gives the ability to expand a customer's "touch points" beyond the four walls of a store.
"We are extremely excited to be able to offer this solution that we have developed in partnership with Agilysys," says Bruce Hicks, president and chief executive officer, RTC. "This solution provides IBM Chain Sales application customers with the capability to implement a robust customer relationship management tool at an affordable price."
RTC's CLR solution is a key element in RTC's StoreMS Application Suite. That suite includes Point-of-Sale, Customer Loyalty Rewards, Gift Card, and Integrated Credit/Debit/Check authorization. The development of the CLR solution for IBM Chain Sales application customers provides the ability to announce a chain wide loyalty program while possibly transitioning to RTC's StoreMS Application Suite as the next generation in-store solution. This transition is presently being made by a major retailer who has recently announced a robust customer loyalty program but wants to remain anonymous to further leverage their competitive advantage.
"Our customers expect us to continually add value to our relationship. This joint development and integration effort between Agilysys and RTC is exactly the kind of innovation that has made us IBM's leading Business Partner," said Robert Bailey, executive vice president, Agilysys. "This new customized solution not only offers an attractive price point for new customers but also improves performance, provides additional capacity and reduces hardware and software maintenance costs for existing customers."
About Retail Technologies Corporation
About Agilysys, Inc.