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RTC Achieves Gold Certification with Microsoft

Retail Technologies Corporation (RTC) today announced it has attained Gold Certified Partner status in the Microsoft Partner Program, further establishing itself as a leader in delivering retail enterprise products. As a Gold Certified Partner, RTC has met all the competencies and specializations for ISV/Software Solutions and has demonstrated expertise with Microsoft technologies to meet the needs of customers.

RTC is a retail-focused software development, consulting service and hosting company that offers retailers robust solutions and services to empower management to effectively manage Point-of-Sale transactions, handle back office operations, decrease labor costs, support the movement of goods, handle demand and forecasting, manage their inventory and drive customer loyalty programs. RTC President and CEO Bruce Hicks comments, "I am delighted that RTC has achieved Microsoft's Gold Certified Partner status. This is a testament to our StoreMS technical team, who continues to develop innovative solutions that exceed our customer's expectations not only today, but also into the future. I am certain that this achievement will further accelerate our development of solutions built on the Microsoft software platform and increase the excitement and interest in our products and services."

"Rising consumer knowledge and high expectations are pressuring retailers to respond to rapid changes in consumer demands, local requirements and customized assortments," said Tom Litchford, U.S. retail industry director,Microsoft Corp. "RTC's StoreMS application suite addresses this trend byhelping retailers better know their customers and anticipate and react to sales and customer purchasing patterns in a way that will differentiate their experience and increase loyalty. We're excited that RTC is now Gold Certified, and we'll continue to work together with RTC to help our mutual customers achieve business success."

The Microsoft ISV/Solutions Competency recognizes the skills and focus ISV partners bring to a particular solution set. Gold Certified Partners hold the highest level of certification offered in the Microsoft Partner Program and provides the recognition to companies who have a successful record of developing and marketing software solutions based on Microsoft technologies. Microsoft Gold Certified Partners receive a rich set of benefits including training and support to help them stay current on Microsoft technologies.

About Retail Technologies Corporation
RTC is a leading developer of innovative, cost effective, store and enterprise solutions that help retailers gain competitive advantage. Headquartered in Kennesaw, GA and with a large office in Orlando, FL, RTC can enable customers to leverage their 19 years of experience in delivering retail enterprise, solutions and services. RTC's StoreMS Application Suite consisting of Point-of-Sale, Customer Loyalty Rewards and Gift Card, are being well accepted by retailers who are capitalizing on the wealth of functionality that the application suite delivers. In addition, RTC offers an IBM iSeries based communication management solution (HTP-Link) and several add on modules to JDA's Merchandise Management System (MMS) with their MMSxTend Application Suite. RTC is also providing Systems Hosting Services for a number of retailers in their Orlando data center. For more information, please visit www.rtc-group.com.

Contacts:
Lee Williams, Marketing Manager, (407) 352-5607 x307
Neil Banerjee, Executive Vice President of Sales, (919) 383-4588

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