Retail Technologies Corporation (RTC) today announced it has attained Gold Certified Partner status in the Microsoft Partner Program, further establishing itself as a leader in delivering retail enterprise products. As a Gold Certified Partner, RTC has met all the competencies and specializations for ISV/Software Solutions and has demonstrated expertise with Microsoft technologies to meet the needs of customers.

RTC is a retail-focused software development, consulting service and hosting company that offers retailers robust solutions and services to empower management to effectively manage Point-of-Sale transactions, handle back office operations, decrease labor costs, support the movement of goods, handle demand and forecasting, manage their inventory and drive customer loyalty programs. RTC President and CEO Bruce Hicks comments, “I am delighted that RTC has achieved Microsoft’s Gold Certified Partner status. This is a testament to our StoreMS technical team, who continues to develop innovative solutions that exceed our customer’s expectations not only today, but also into the future. I am certain that this achievement will further accelerate our development of solutions built on the Microsoft software platform and increase the excitement and interest in our products and services.”

“Rising consumer knowledge and high expectations are pressuring retailers to respond to rapid changes in consumer demands, local requirements and customized assortments,” said Tom Litchford, U.S. retail industry director,Microsoft Corp. “RTC’s StoreMS application suite addresses this trend by helping retailers better know their customers and anticipate and react to sales and customer purchasing patterns in a way that will differentiate their experience and increase loyalty. We’re excited that RTC is now Gold Certified, and we’ll continue to work together with RTC to help our mutual customers achieve business success.”

The Microsoft ISV/Solutions Competency recognizes the skills and focus ISV partners bring to a particular solution set. Gold Certified Partners hold the highest level of certification offered in the Microsoft Partner Program and provides the recognition to companies who have a successful record of developing and marketing software solutions based on Microsoft technologies. Microsoft Gold Certified Partners receive a rich set of benefits including training and support to help them stay current on Microsoft technologies.

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