Customer Loyalty Rewards Strategy

The key to a successful Customer Loyalty Rewards program is developing a corporate strategy that encompasses all of the different areas within the business that may be affected by the program. This includes, but is not limited to, marketing, information systems, network services, and accounting. Once the strategy has been developed, RTC's STOREMS Customer Loyalty Rewards solution can provide the required infrastructure to turn that strategy into reality.

Solution Overview

RTC's STOREMS Customer Loyalty Rewards solution enables retailers to know their customers and reward them for their loyalty. It provides the tools that a retailer requires to manage pricing promotions, electronic coupon generation, and a customer loyalty program. The solution supports the utilization of a customer loyalty card that contains a magnetic stripe or barcode. When the card is swiped or scanned at the Point-of-Sale (POS), the system sends a request to the host-based, customer loyalty database, to retrieve the purchase history for that customer and any special promotions that this customer may be due based on that history. This solution is most effective over a Wide Area Network (WAN) but can also be implemented in dial-up mode although the response times may be an issue. Through the utilization of a central database, customer information can be accessed from any store within your enterprise.

Once you have a customer loyalty database established, this database can be accessed from the Internet or from a kiosk. This gives you the ability to expand your "customer touch points" beyond the four walls of your store.

RTC's STOREMS Customer Loyalty Rewards solution takes advantage of many different pieces of the STOREMS Application Suite. The in-store gateway server and corporate database gateway server provide the infrastructure required to implement an effective customer relationship management program. After establishing the infrastructure and customer loyalty database, there are an infinite number of possible different programs that could easily be implemented. Your cashiers will be able to identify customers by name and present them with the targeted promotions that you want to make available to them. Through the effective utilization of our Customer Loyalty Rewards solution you can increase your sales, customer loyalty, and profit. The StoreMS Customer Loyalty Rewards solution contains an open API that enables it to be integrated with anyone's Point-of-Sale software.